THE WONDERFUL LIFE

For Sony PlayStation’s Christmas campaign we asked a simple question - why play on any other console when you can make the most of your life(s) on PS4?

The campaign featured an interactive launch film filled with Easter Eggs for gamers, OOH and an Air Bnb Partnership that gave people the chance to test drive the life of a PS4 player.

DIRECTED BY BJORN RUHMANN x SMUGGLER