DON’T RUN, FLY
ASICS’ mission is to help people move beyond perceived limits. So to introduce Flytefoam — its in-sole tech, designed to level-up your speed and performance — to a global audience, we launched with a simple message: don’t run, fly with Flytefoam.
DIRECTED BY JONES & TINO x STINK
We also partnered with the Runkeeper app to launch FlyteFoam Academy, a digital training experience featuring expert guidance from ASICS athletes, to help runners elevate their performance.
As well as idents for the ASICS Tennis category.